We believe Buying the right products for your unborn child should be a fun an enjoyable experience at this most special time in your lives

So if your looking for the care and attention you deserve at this amazing time, then pop into our showroom

The store was originally located in Moreton on the Wirral, then moved to Larger premises in Hoylake 14 years ago,

Its is now run by Ian and Sharon son and daughter Of Joan and Anthony the founders all those years ago

Sadly Anthony passed away on November 1st 2012 leaving Ian in charge,

This was obviously a very upsetting time on all the family and has given us some time to reflect on the what the family and store has been over the years

Joan although semi retired, can usually be found around somewhere talking to customers or just chatting away, too well really anyone that will listen lol

some of which are our second or third generation, and to all of you we thank you for all you valued custom and recommendations over the years.

So now a new chapter for Babylicious is about to continue !!

Having a baby is all about product knowledge

By coming into a smaller independent store as first time parents you can learn so much more than just reading reviews and blogs etc and who won what in which competition or magazine or going into larger competitors who usually only know there own ranges or market leading brands.

This is a every changing industry with new technologies and safety standards out every year!

what might seem like a bargin might not be at all !!

Here at Babylicious we are lucky to have Ian,

Who has grown up within the nursery industry and has been asked to be on the BPA (Baby Products association) committee and is the only committee member from a independent store out of 10 member from all sectors of the nursery industry.he has no intention of leaving and they have no intention of letting him go

his roles entail :-

To help judge the concept and innovation awards every year, this is a short list compiled down from thousands of applicants with new ideas that will come to market through private fiance or investment from within the industry, to bring you the customers the best of what is to have for your children in the future.

Most importantly though is his role as a Banta judge. this is where all companies are asked to enter there own products into the awards, to be stringently compared to each other, an be judged by 10 separate ambassadors for the industry, as to what is the best within the industry

With this insight Ian is always shopping two years ahead of what is coming to market in the future, and has helped many companies come to sell there products within the UK

With the advancements in carseat technology within the past two years its very exciting what is ahead in this sector particularly for 2013

We hope you will use this information as a guide, and follow us on Facebook in the future to see what you can expect!

Its going to be a very interesting and eye catching year for all off us.

Thank you for reading this description of where we place our store within the market palace,

we will of course answer questions you may have to the best of our ability's